CNV3-I1-12-Start-up
‘Wowfillss’
A case of ITM student’s journey as an entrepreneur
Wowfillss is a place where you get a wide choice of rich delicious cakes & pastries for all occasion. It’s a start-up (by ITM student PGDM batch) situated at Kharghar, Navi Mumbai, Maharashtra, aim to serve the most creative and mouth-watering cakes, to help celebrate your events in a special way!
It your choice to tick a design you like, and then choose from delectable flavours. You can then sit back and relax & expect a wonderful cake to arrive at your desired location, on your chosen date and time. Wowfillss are crunchy on the outside, fluffy in the inside is just about the right way to describe these delicacies. Wowfillss is hands down one of the better waffle bars out there. You will go nuts over their toppings that are absolutely magnificent. It is a great place to hang out and chill with friends over indulgent waffles.
This crispy dark chocolate Belgian waffle with rich filling of milk and white chocolate inside is personal favourite waffle of many youngsters, served at the newly opened Wowfillss in Kharghar. This one is undoubtedly, their best seller.
Wowfillss, a new dessert place in town has a lot to offer for all the waffle lovers out there! The place is small, might get rushed on weekends. But, the waffles here are simply incomparable! With a crispy texture on the outside and a soft, generous filling inside, they can easily beat the well-known stablished brands in no time! Also, they serve one of the best BUBBLE WAFFLES I have ever had. Cheaper, and much better! Must try when you are in or around Kharghar!
WowFillss a brand of M/s Search Route is a growing chain specialty waffle outlets well known for Belgian waffles, juices, milkshakes, ice teas, Bubble Waffles, Churros, Pancakes & more. WowFills offers Veg waffles which is staple food in the west Europe for breakfast food in India people have adopted waffles as an alternative to desserts like cake and ice creams. It is first brand to introduce Bubble Waffle in Mumbai. As per the convenience of patrons, the brand offers option of eating at the store or on the go.
This start-up was brain child of Mr. Tushar Kardile, PGDM Marketing Student (2017-19) turned out as an exception as a student entrepreneur amongst his batchmates.
While pursuing his MBA from ITM Business School in marketing Specialisation, he joined the Incubation centre with the goal of becoming an entrepreneur one day, his ideas germinated and an found the light of the day. In the second year, he took the bold decision to set up his enterprise during the 5-month internship period and that has made all the difference in his life. The 5-month internship period gave him a window to test his idea while protected in the cocoon of a student. The risks were there, but his zest for learning and experimenting his idea diminished the risk. He decided to start a Desert Parlour in Kharghar, Navi Mumbai - The WAFFLIST
Why Waffle?.... Waffle was unheard of in India till recently and it had just entered India and people were curious about the product, especially the youth. It was also observed that the youth preferred western food taste like Waffles, Pancakes, Crepes & Shakes. He identified that there is a gap in sector 20 market in Kharghar in terms of Waffle outlet, as only one waffle place existed there. This is due to concentration of colleges around sector 4 area of Kharghar. By giving the best of both worlds – Premium Waffles & Pancakes at Affordable Prices by setting up a Desert parlour, which catered to the needs of the broad mass market of waffles and pancake lovers. He is providing the consumers the experience of a rich premium waffle parlour as well as a pancake parlour which will also be light on the pocket.
He took a shop for rent in Sector 20, Kharghar and with the help of 2 skilled employees he started the business. He is being a marketing student, took care of the entire marketing. The shop’s interiors were designed to create a premium positioning. Marketing and promotions were done mainly through online medium to keep costs to a minimum. YouTube Ads, Google AdWords, Google Reviews, Facebook, Instagram, Board Hoardings, Pamphlet Distribution, Daily Campaigns, SMS Marketing, Daily Discounts & Offers, Cross Promotions were all used extensively. Registered with Swiggy and Zomato to cover the home delivery market.
Critical Success Factors were the Location of the shop, Skilled employees, Good Marketing Plan with right targeting. Major achievements are Highest Rating on Swiggy - 4.6 Star. The long goal cherished by Tushar Kardile is to establish 100 Branches all over India in the next 20 years. We wish all the best for his future endeavours to have a Pan India presence of Wowfillss.