Viral Patel

CNV1-I1-6-HR Connect

A new assignment is excitement filled. It was, for me, the invitation to write a column for ‘Corporate Notepad’ the new magazine of ITM. Association with an institution of repute is the best thing that happens to a person; I feel happy and excited. New associations change our future. They

CNV1-I1-5-Life Sciences

BACKGROUND For centuries, scientists have known that certain animals can regenerate missing parts of their bodies. Humans actually share this ability with animals like the starfish and the garden lizard. Although we can’t replace a missing leg or a finger, our bodies are constantly regenerating blood, skin, and other

CNV1-I1-4-Marketing Eclipse

The inertia of Indian Rural markets have evolved over the past decade into a state of perpetual motion. Habits of rural consumers are a complex jigsaw of aspirations resulting from their increased exposure, better connectivity, growing ambitions and heightened knowledge. Rural consumers demand products that are made for their unique

CNV1-I1-3-Customer N-Light

PRELUDE The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five

From Editor’s Desk 3

“Management is efficiency in climbing the ladder of success, leadership determines whether the ladder is leaning against the right wall.” - Stephen Covey What you have in your hands is the very first issue of Corporate Notepad - a business magazine form ITM Group of Institutions in Higher Education space.